You are the manager of the Gander Mountain store in Frog town, Illinois. Recently, a customer mentioned that they believed your prices for ammunition were lower than the prices of Gander's primary competitor in the hunting equipment market, Cabala's. You would like to be able to include that statement in a forthcoming print advertisement, so you need statistical evidence to support this assertion.
1. Identify the null and alternative hypotheses needed to test the contention.
2. Identify the most appropriate sample selection technique to gather data for testing the hypotheses.
3. What statistical test should you use to test this hypothesis using the data you will collect?