You are the manager of a firm that produces and markets a generic type of soft drink in a competitive market. In addition to the large number of generic products in your market, you also compete against major brands suh as Coca-Cola and Pepsi. Suppose that, due to the successful lobbying efforts of sugar producers in the US, Congress is going to levya $.50 pern pound tariff on all imported rall sugar-- the primary input for yur product. In addition, Coke and Pepsi nplan to launch an aggressive advertising campaign designed to persuade cosumers that their branded product are superior to generics soft drinks. How will these events impact the equilibriumn price nand quantity of generic soft drinks?