1. You are having discussions with the Chief Marketing Officer of a Tier 3 wireless carrier based in India. The wireless carrier currently has 15 million subscribers and the Chief Marketing Officer would like to increase its subscriber base by 5 million subscribers over the next 2 years. What type of market information would you want to know before making a recommendation? After gathering that information, what are potential recommendations you would advise?
2. You are the leader of a team responsible for increasing the average revenue per subscriber of a low market share wireless carrier based in South Africa that offers prepaid wireless service. What potential actions would you explore to improve the average revenue per subscriber?
3. The Chief Marketing Officer of a major wireless carrier based in South America has told your team it is facing a subscriber defection problem. Over the past 18 months, subscriber loss has increased from 2% per month to 4% per month. The Chief Marketing Officer has asked you to lead a team to help turn around the situation and reverse the trend back to 2% loss per month within the next 18-24 months. The Chief Marketing Officer believes that a big part of the solution will be software upgrades. What type of enterprise software upgrades do you think could help reduce subscriber losses?
4. "You are meeting the Chief Marketing Officer of an Eastern European wireless carrier for the first time. You want to understand what her core issues are regarding subscribers and revenue. How would you approach the situation and what questions would you ask?"
5. Out of the customers you currently have engagements with, some are in the US, some in Eastern Europe and one in the Caribbean. How do you organize your weekly schedule, to ensure that you have a weekly call with each of the customer’s key contacts to ensure each engagement is on track?