You are the lead instructional designer recently hired for


1. You are the lead instructional designer recently hired for a large-scale project. Your client has asked you to describe why needs and learner analyses are important to the success of the project. What do you tell your client? Do not assume your client is familiar with the instructional design process.?

2. The following statements contain embellishments, selected misquotations, false benefits, omitted key information, and other types of unethical tactics. Revise each statement to eliminate the unethical aspects. Make up details as needed.

a. Storm damage done to water filtration plant #3 was minimal. While we had to shut down temporarily, service resumed to meet residents’ needs.

b. All customers qualify for the maximum discount available.

c. “The service contract . . . on the whole . . . applied to upgrades.”

d. We followed the protocols precisely with test results yielding further oppor- tunities for experimentation.

e. All our costs were within fair-use guidelines.

f. Customers’ complaints have been held to a minimum.

g. All the lots we are selling offer relatively easy access to the lake.

h. Factory-trained technicians respond to all our calls.

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