You are the CIO of RaumCo, a company that creates and sells high quality stereo equipment. Your company currently holds 28 percent of market share, with over 3,000 employees operating in six countries. You have just finished reading The Long Tail by Chris Andersen and The Innovator’s Dilemma by Clayton Christensen, and you are interested in determining how you can grow your business while reducing costs.
Summarize each book and explain how RaumCo could implement the strategies explained in each book to create competitive advantage and increase sales.