You are the Chief Marketing Officer for a company that makes jellies and jams. The consumer market has become saturated, but you see an opportunity to sell your products to restaurants. Fortunately, you had significant experience in business marketing early in your career.
After some initial meetings with prospective customers, your salespeople are asking for changes in your marketing strategy to respond to the distinctive concerns of business buyers. Based on your experience, which of the following requested changes would you REJECT?
a. Offer weekend and holiday delivery as a standard customer service.
b. Set a policy of negotiating only short-term contracts.
c. Set prices based on customers' willingness to alter product quality specifications.
d. Guarantee that your product "always exceeds customer specifications."