Question: You are the CEO of a European auto maker group (Pick one company from this list: Volvo, Citroen, Fiat, Renault, Audi, Volkswagen) that is planning to launch a subsidiary' in Detroit Michigan (USA). The size of the European company is the equivalent of a fortune 500 company in the USA. You are asked to research the market and international management issues, including finding detailed data. You should consider the broad auto industry in the USA but you will also be asked to find detailed information about the major companies that operate in that industry.
Find background material of the auto industry (economic, legal and political environment)