You are a team of marketing consultants. It is 2008 and the Great Recession has struck. One of your clients is Whole Foods Market (sometimes known as Whole Paycheck). WFM has come to you and asked for strategic advice on how to adapt their product and pricing strategies in light of the economic downturn.
Based on these options: 1. price match, 2. localizing assortments, 3. decrease profit margin
Recommend an approach and support with marketing theory.