Background Information
Communication is an integral part of business conduct as it allows all stakeholders to understand what the business is about. Internally, people need to understand how they fit in and what is expected of them. Whilst externally, it helps to educate people on how the business (or products/services) may fit into their life.
This Assignment
You are required to write an essay on "The impact of social media on contemporary business communication." How have these changes impacted the way modern business operates today? Research, discuss and explain the fundamental opportunities and challenges that this creates for modern businesses.
For the purposes of this assignment you should also choose one core business as a case study and provide relevant examples to support your thinking and analysis.
Maximum length 2000 words.