You are required to write a report with reference to at least 20 separate scholarly journal articles and your subject core text. This report will include the following headings:
1) Corporation Identification
a. Identify an organisation with product or service portfolios that span multiple business units.
i. In your discussion define, with reference to scholarly articles, the term "corporation".
ii. In your discussion define, with reference to scholarly articles, the terms "product portfolio" and "service portfolio".
2) Corporate Research
a. Business Unit Identification.
i. Identify the separate business units within the corporation.
1. In your discussion define, with reference to scholarly articles, the term "Business Unit".
b. Identification of Product and Service Lines.
i. Identify the separate product and service lines of the corporation.
1. In your discussion define, with reference to scholarly articles, the terms "product lines" and "service lines".
3) Corporation Revenue Centres
a. Identification of Revenue Centres.
i. Identify which product and service lines are creating the greatest revenues for the corporation.
1. In your discussion define, with reference to scholarly articles, the term "revenue".
4) External Environment Analysis
a. Identify the Political, Economic, Social, Technological, Environmental and Legal operating environments for each business unit.
i. In your discussion define, with reference to scholarly articles, the terms Political, Economic, Social, Technological, Environmental and Legal.
1. Provide a definition of the term "operating environment".
5) Source of Sustainable Competitive Advantage
a. Identify the source of sustainable competitive advantage for each business unit.
i. In your discussion define, with reference to scholarly articles, the four factors of sustainable competitive advantage.
6) Strategic Direction
a. Make recommendations for the future strategic direction for the organisation.
i. In your discussion define, with reference to scholarly articles, the term "strategic direction".
Word limit is 3000 words