You are required to study the business analytics practices of a real company or organisation. You can choose any (or multiple) of the discussed areas in this course.
Please be advised that your report must contain your own analysis and not just describe the current analysis and practices in the company. In other words, you need to show the impact of your analysis and explain new insights/ recommendations that are based on your analysis. Your final report must explain how your analysis improve the decision making and performance of the company. You need to include recommendations and new insight based on your analyses in your report.