You are required to do research on a chosen entrepreneur that you would like to study and his/her related companies.
Before starting your research, you MUST consult your lecturer to confirm your choice of entrepreneur.
One suggested way to prepare for this report would be to find a biography or autobiography that you can read from cover- to-cover in preparing this assignment.
We do not need to know the "boring basics" of this person's life. What we would like to know about are the most interesting experiences, lessons, decisions and "tipping points" in their life. By putting all of the required information together, you must write a clear, concise, and well edited report with your findings and any major company issues related to venture creation.
The report is to be no more than 3,000 words in length. You are required to consult and provide full references of your findings on theories/concepts. There is no limit on the number of references. You should balance your reference sources from books, edited books, the internet (www), journal articles from the full-text databases, current affairs magazines and newspapers.
You must use the Harvard referencing style to acknowledge your sources of information (both in-text and as a reference list at the end).
Regarding the analysis report format, you must include:
- Executive summary
- Table of Contents with page numbers
- Introduction: description of chosen entrepreneur with name, job title and personality etc
- Company information: company background with brief history description,
product range, organisational structure/design etc
- Entrepreneurial process: critical incidents involved in each process of the entrepreneurs' development of their company/business.
Note: If your chosen entrepreneur has developed a number of businesses then be sure to describe these.
Also, the main sections of Company Information and Entrepreneurial Process can be combined.
- Conclusion
- Reference list