Question 1.
You are now leading your marketing team to begin the essential function of environmental scanning. As such, you are to present a discussion that addresses the environmental forces that affect not only the organization but also suppliers and customers.
These environmental forces are fundamental and fall into five categories:
1) Social
2) Economic
3) Technological
4) Competitive
5) Regulatory
How will some or all of these environmental forces present foreseeable or unforeseeable challenges to your marketing strategy? Fully explain. 2 references and 250 words answer
Question 2.
In alignment with discussion question one, you are now to commence necessary data collection that will be used to analyze the environment.
As such, present some ideas that you think will be appropriate to the data collection and application process.
What strategies might you use? How will you interpret the data?
How will you apply the data in light of current marketing trends in your industry? Fully explain. 2 reference and 250 words answer.