- You are expected to critically analyse an academic article related to Sustainability using 15-20 authoritative references.
- Academic article must be from a journal listed on the Social Sciences Citation Index and published either in 2013 or 2014
- See list of eligible journals:
- Example of article you could choose to analyse (you aren't allowed to do this particular article)
Michael Porter and Mark R. Kramer (2011) ‘Creating shared value:
How to reinvent capitalism and unleash a wave of innovation and growth', Harvard Business Review, January-February, p 63-77
- Introduction about the role of sustainability in Marketing and Management (relate it to the journal article to explain the aim of the essay and use a few references)
- Identify at least 5 key points from the journal article
- Discuss each key point in order by using good sources of reference (journal, books, other articles..,etc.)
- Critically assess the points as made in the journal article. Whenever you give your opinion, support them using references
- Conclusion: The future? Improvement? Did the journal article hit the target, could it have been improved, what more could have been said, etc