Question: You are considering four cities as possible locations for a new luxury car dealership. Area population is important, but visibility is twice as important as population, and average income is three times as important as population. Crime rate will be considered but is half as important as population. Proximity to other dealers is the same importance as visibility. Following are the cities being considered and their scores on those factors (higher scores represent better alternatives):
|
Factor
|
Lufkin
|
Nacogdoches
|
Longview
|
Tyler
|
|
Population
|
36
|
34
|
80
|
100
|
|
Visibility
|
70
|
60
|
50
|
50
|
|
Avg. Income
|
50
|
70
|
50
|
60
|
|
Crime rate
|
60
|
80
|
40
|
70
|
|
Proximity to
other dealers
|
90
|
60
|
60
|
50
|
Use the factor rating method to identify the best location. Show intermediate steps including weights, weighted scores, and total scores.