You are ceo of abc washing machine company and you want to


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Essay

Answer the following essay questions using a minimum of three sources for each response. Your paper should be at least three pages in length and use APA style guidelines.

You are CEO of ABC Washing Machine Company, and you want to market front load washers and dryers in the Czech Republic. Taking into consideration the mean income for this country is around 20,000 USD, how would you market front load washers/dryers? Your response should include:

· economic, legal, and political concerns;
· product differentiation and alteration strategies;
· marketing mix strategies (price, promotion, and place);
· explain each of the staffing approaches; and
· discuss the advantages and disadvantages of each approach and provide examples of each one.

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Business Management: You are ceo of abc washing machine company and you want to
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Anonymous user

2/17/2016 7:51:58 AM

Respond to the given questions in an essay format in around 3 pages including a minimum of 3 resources and employ APA style instructions. You are the CEO of ABC Washing Machine Company, and you wish for to market front load washers and dryers in the Czech Republic. Taking to consideration the mean income for this country is approximately 20,000 USD, illustrate how would you market front load washers or dryers? Your response must comprise: a) Economic, legal and political concerns b) Product differentiation and alteration strategies c) Marketing mix strategies (that is, price, promotion and place) d) Describe each of the staffing approaches e) Describe the merits and demerits of each approach and give illustrations of each one.