You are an e-commerce expert and you have some friends who own their own local bookstore. The husband and wife team have owned this company for 20 years and have built an amazing business that is very successful to the local community and is known to have an amazing collection of rare and exotic books. You have just completed a marketing plan for the Johnsons a few weeks ago, but now they realized how important social media is to improving their e-commerce and local presence. They loved your previous report and want you back to help them understand social networking and help develop a social networking strategy.
Role
You are an e-marketing and e-commerce consultant. Mary and Joe Johnson, the owners of Book Bunker, have hired you to help them create a comprehensive plan to utilize social networking in their marketing and advertising programs. Utilizing the knowledge you have with this organization from your previous report, you will need to give them a detailed report on how to utilize social networking sites to improve their online presence and local foot traffic. You will need to write a 5 page (2,500 words minimum) page professional business report outlining your ideas and strategies to create a social networking program for Book Bunker.
Players
Mary Johnson Co-Founder of Book Bunker
Joe Johnson Co-Founder of Book Bunker
Deliverable
Given the scenario, your role and the information provided by the key players involved, it is time for you to make a decision. If you are finished reviewing this scenario, close this window and begin working on your report. You can return and review this scenario again at any time.
You are an e-commerce expert and you have some friends who own a local bookstore. The husband and wife team have owned this company for 20 years and have built an amazing business that is very successful in the local community and is known to have an amazing collection of rare and exotic books.
You already completed a marketing plan for the Johnsons a few weeks ago, but now they realize how important social media is to improving their e-commerce and local presence. They loved your previous report and want you back to help them understand social networking and help develop a social networking strategy.
Your Assignment
You are an e-marketing and e-commerce consultant. Mary and Joe Johnson, the owners of Book Bunker, have hired you to help them create a comprehensive plan to utilize social networking in their marketing and advertising programs. Utilizing the knowledge you have of this organization from your previous report, you will need to give them a detailed report on how to utilize social networking sites to improve their online presence and local foot traffic.