You are a veteran member of the Marketing Department of Proctor and Gamble. You are a Prodoct Manager.
The Department Manager has asked you to increase the Market Share in the American Southeast (Kentucky, Virginia and West Virginia, North and South Carolina, Tennesseem Mississippi, Alabama, Georgia, Arkansas, and Florida) by 5% from the current level by the end of 2017. You are responsible for these brands: Ariel, Charmin, Dawn, Lenor, Gain and Olay.
Discuss your ENTIRE MARKETING PLAN to do wht you have been directed to do.