You are a recent graduate of a health care management program. You have just been hired by a promising start-up company to assist in the development of health-related web-based applications including Personal Health Records (PHRs). You are part of a group from varied disciplinary backgrounds who are brainstorming about what the future holds. You point out that the privacy of personal information contained in PHRs is a significant issue. What do you see related to the evolution of the content and uses of PHRs and the scope of protection provided by the Health Insurance Portability and Accountability Act (HIPAA)?