You are a CRM consultant and have been contracted to speak to a bakery in Edinburg that produces a variety of products and services. They are very profitable in the area and have no web presence. You have been sent to explain to the family owned business how obtaining analytics from the web can make them more marketable and profitable.
Criteria: Your submission should be no less than 250 words and provide one source that supports this area. You will use this source to support your submission.