You are a CEO of well-established and profitable software technology firm that has a choice to invest in one of two new software technologies; one that promises modest profit with very little risk and another that may yield a very high profit but at considerable risk. Keeping in mind cultural factors (social values/priorities, politics, economy, technology, regulation, etc.) answer the following:
- What would your choice be?
- Who in your company might support the first technology and who might support the second? Think about individuals from all levels of the company, from the CEO and board members down to R&D personnel.
- What considerations of your decision need to be made from a societal perspective? Consider individuals outside of the company itself.
- How might the type of industry affect this type of decision?
Support your position using appropriate sources that are properly cited.