You and your business partners are considering buying several franchises in the fast-food business. You are all experienced managers or entrepreneurs, but none of you has experience in franchising. Visit the Amazon website and search for books on this subject. Explore some of the books that you find by reading reviews and using the “search inside” feature.
Use the information you find to develop a list of sub questions to help you narrow your focus.
Write down the names of three books you might purchase to further aid your research.
Summarize how a search like this can assist you with your research efforts and identify any risks of using this technique