Yet he stays to the end because i paid 9 for the ticket


AJ pays full price to view Batman: The 20th Iteration at the multiplex. After three minutes of viewing, he realizes that the movie is worse than anything he could be watching on TV at home. Yet, he stays to the end, "... because I paid $9 for the ticket." What behavioral bias has AJ fallen victim to? Explain.

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Econometrics: Yet he stays to the end because i paid 9 for the ticket
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