XXX Corporation is a leading manufacturer of low-cost household and cleaning products including: sponges, scouring sponges, wipes & microfiber wipes, air fresheners, toilet care products. Current markets are the United States, Canada and Japan. Your CEO is considering global expansion. Your task:
Develop a summary of pros/cons of each of the potential marketsin South Arica. Highlighting both cultural issues as well as business challenges/opportunities. Make a recommendation on market entry.