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Xerox positions itself as the document company because the

Xerox positions itself as "The Document Company" because the firm provides solutions to help customers manage documents-paper, electronic, online. Go to https://www.xerox.com, click on "Industry Solutions," and

a. Describe the industry sectors that the firm seems to cover in its market segmentation plan. b. Identify the particular product and service that Xerox has developed for bank customers.

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Business Management: Xerox positions itself as the document company because the

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