Assignment
1. What is the problem with a label like "will not hurt the ozone layer"?
2. Do companies always know what they are doing "right" for the environment? Explain.
3. Why are companies developing their own rating systems?
4. What does it mean when we talk about context vs. content and we say that "it depends"? (Hint: explain the example of the paintbrush with either the wooden or the plastic handle)
5. Why would a company like Levi's not advertise that its jeans are made from 2% organic cotton?
6. What did Coke find it hard to meet its promise to use recycled plastic in its bottles?
7. What are the four main barriers to consumers using clean energy?
8. Describe the "two circles" in Chapter 20. What do they show? What is the main message?
9. What are the three basic questions companies should ask to understand if what they're doing for the environment is "good enough"?
10. Do a company's suppliers have an effect on a company's environmental impact? Explain.