Wt seems to be getty images competitive strategy


1. Explain how Getty Images' business model takes advantage of the opportunities created by IT as described in Chapter 1.

2. Do you think Getty Images' marginal cost is sustainable? Are its prices sustainable? What is the key to its continued success?

3. What seems to be Getty Images' competitive strategy?

4. Explain how Getty Images' use of information systems contributed to the company's value when it was acquired.

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Strategic Management: Wt seems to be getty images competitive strategy
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