Wt does it take to bring a new medication to the market , Operation Management

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Wt does it take to bring a new medication to the market

1. What does it take to bring a new medication to the market?

2. Should pharmaceutical companies have patents on their drugs? Why or why not?

3. How can pharmaceutical companies recoup the costs associated with failed drugs?

4. Explain examples of successful and unsuccessful pharmaceutical medications.

o What happened with the unsuccessful ones?

o Why were the successful ones successful?

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