Media Assessment
Written assignment is a Media Assessment. Purpose: Increase awareness of types of media directed in healthcare industry. Spend time during the week monitoring the print media (e.g. newspapers, magazines) and electronic media, (e.g. radio, television, social media) for commercials promoting healthcare products. Prepare a written summary for class that assesses the following:
- Image vs. service marketing
- The "product" being marketed (e.g. good, service, idea, organization)
- The medium being used (e.g. newspaper, magazine, radio, television, billboard, internet)
- The placement of the promotional piece (e.g. location in newspaper, time of day for radio spot, cable -vs. network television)
- The apparent target market
- The ultimate objective (e.g. improve image, attract new business, increase sales volume)