Assignment:
Persuasive Business Messages; Collaboration: Team Projects
With another student, analyze the persuasive email message to Eleanor Tran at Host Marriott by answering the following questions:
a. What techniques are used to capture the reader’s attention?
b. Does the writer use the direct or indirect organizational approach? Why?
c. Is the subject line effective? Why or why not?
d. Does the writer use an emotional or a logical appeal? Why?
e. What reader benefi ts are included?
f. How does the writer establish credibility?
g. What tools does the writer use to reinforce his position?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.