Strategic Brief Document
Detail : • Complete a strategic brief document you have been developing throughout the course by writing/adding (at least 250 words) in the following two sections: Sales Promotional Tools (see the definition in our textbook) and your Rationale for Selections (in other words, why did
you choose this strategy?)
• Write Your Strategic Brief Document (final paper) that includes the following components
o Competitive advantage (via your Week 1 Paper)
o Consumer Buying Influences (via your Week 2 Paper)
o Target market (via your Week 3 Paper)
o Branding, packaging, and pricing (via your Week 5 Paper)
o Sales promotional tools
o Rationale for selections
• Format your project using the West Writing Style Handbook guidelines.
• Include a minimum of two sources, which may consist of readings from the University Library, your text, and other selections.