Assignment task:
Business Owner: I've been looking at our leads, and I think we need to generate more. How about setting a goal to get 50 qualified leads for our consulting services in the next two months? Marketer: Absolutely, that's a smart goal! We've got a budget of $25,000, and our target audience is small to medium-sized tech companies. I propose using Google Ads, LinkedIn advertising, email outreach, and maybe hosting a webinar series. How does that sound to you? Business Owner: I'm on board. Let's launch the lead generation campaign in the next three weeks, keep an eye on lead quality weekly, and assess the results after two months. Write your SMART GOAL for Scenario 4 below.