Assignment
Case Study: Parle-G
Discussion Questions for Parle-G Case
This case illustrates a classic pricing decision that many companies face, regardless of industry.
In writing your report, I want you to focus on the issues discussed in the section titled "ISSUES IN DECEMBER 2009" on pages 8 and 9 of the case, culminating with the questions asked by forlorn Mr. Kulkarni at the end of the case (on page 9):
"A flagship brand should be generating a margin of 15 to 20 percent of revenue. A margin of 10 percent is unacceptable for Parle-G. I have to bite the bullet at some time on pricing. The concerns are several. Should I make tactical moves like launching new SKUs and new price points? Should I continue to tinker with the grammage? Is there a strategic move?"
Write your report so as to give clear guidance to Kulkarni. It might be a good idea to first spend some time and effort in understanding and explaining the factors that drive Parle-G's pricing in the report, and then delve into your recommendations.
Be sure to consider and explain both the short- and long-term impacts of your recommendations.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Pricing-Case.rar