Write Your Marketing Plan: This is your last assignment. This week you will be combining all of the elements of your Marketing Plan from previous week's assignments.
Note: Additional information may also be used/required--be sure to work with your professor on this.
Your Marketing Plan should include, but is not limited to, (from your chosen Case Study):
1. The name of your chosen company, its Mission Statement and the description of your product or service
2. A situational analysis of your chosen company
3. A SWOT analysis of your chosen company
4. The Product Choices of your chosen company
5. The Marketing Strategy of your chosen company
6. The Marketing Implementation and Evaluation & Control of your chosen company
7. An Ethics and Social Responsibility Strategy for your chosen company.