Assignment Brief: Visual Essay
Task: Write Visual Essay on Size Inclusivity in Indesign.
You will produce an illustrated essay that explores a subject or a cultural phenomenon that has impacted on the contemporary world of fashion marketing and branding in the context of image.
An aspect relating to Inclusivity or Diversity in Fashion Branding & Marketing E.g. Will Brands who fail to embrace diversity pay the price?
The Impact of Technology E.g. The impact of social media influencers on Fashion Marketing and Fashion Journalism, or how technology is changing the retail environment, how luxury brands have now embraced social media
Innovations and Synergies with Popular Culture & Fashion Brands E.g. Art and fashion; cross over's between music & fashion; fashion & photography in storytelling.
Cultural Icons and Creative Collaborations What role do Cultural Icons like Edward Enninful mean for fashion marketing? How have brand collaborations changed the fashion landscape?
The impact on advertising of a particular stylist/photographer or design house. E.g. Tom Ford's provocative advertising style for Gucci & the impact this had/ Tim Walker's distinctive whimsical and narrative style.
A theme from the lecture series eg: Mary Quant's impact on fashion branding/ new developments in the beauty industry/ creative collaborations etc.
An aspect of visual culture that interests you.
Remember : How, Why, IMPACT?
Word count 2,000 words is focused around the use of image. Show that you have read widely to gain good marks. You must have academic references to support your ideas. Go beyond those suggested on the bibliography.
Consider the power of your image selection - the image must be there for a reason - you must explain key signifiers/connotations and illustrate why they are relevant to your essay.
Include a bibliography, use reworks or the Harvard guide on NOW to help you with this. Make sure you reference illustrations correctly.
Make sure you go beyond description - analyze, comment, evaluate.
Show that you can shape an argument and that you have a critical voice.
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