Assignment: CRM Adoption And Implementation Proposal
Write up a proposal for a CRM adoption and implementation for an enterprise. The write up should be a case study that illustrates the material you learned in a Customer Relationship Management class and how you would apply it in an example situation of your choosing. Assume that you will be delivering the proposal to top IT management. Further assume that if your proposal is selected that it will be used as the basis of the company wide CRM implementation.
You should choose an existing enterprise, (any business, non-profit enterprise, or even a University ); then you will select one as the basis of your proposal. Use that enterprise and find the necessary financial, customer, and marketing information to form the basis of your arguments in a thorough write up. Some of this information may be difficult to obtain or proprietary so it will be permissible to make up or infer some of the information as long as you show your logic for reasonable assumptions. This must be written in your own words. If you use material from a site, cite the work.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- CRM.rar