Write the summary of the case caterpillar inc


Marketing

Refer the attached Case and answer the following questions.

Case 1: Caterpillar Inc. Crawls over the Competition with Product Development

1. Write the summary of the case, "Caterpillar Inc. Crawls over the Competition with Product Development" & Explain the phases of product development they underwent.

2. Why is it important for Caterpillar to develop new products on a regular basis?

Format: font size (12), font type (times new roman), line spacing (1.5).Use simple words and no plagiarism.

Attachment:- CATTERPILLAR.rar

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Marketing Management: Write the summary of the case caterpillar inc
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