Question: Which of the following is one of the basic principles behind segmentation? Need Assignment Help? Option A All customers are alike. Option B Subgroups of customers cannot be identified on some basis of similarity. Option C The subgroups will be smaller and more homogeneous than the overall market. Option D Members of a heterogeneous market cannot allow for dividing the market into subgroups. Option E In an undifferentiated market, each person has unique needs and wants.