Assignment task: Mountain Man Brewing Company case
Question 1: How is Mountain Man Larger currently positioned? Write the positioning statement that encapsulates the brand's current position and identify the 4 components of the positioning statement. Discuss the value claim implied in the current positioning of the MM larger brand according to the 3 C Model of Brand Positioning
Question 2: Should the company introduce Mountain Man Light? Use the product line depth considerations listed in Exhibit 2 of the HBP Product Policy reading to evaluate the fit of the light beer extension and make a recommendation