Write paper about Market Sensing and Planning.
A major concern is the last section on the marketing plan. To successfully complete your paper, you must closely and convincingly link the the entire marketing plan section to the preceding parts of the paper on market sensing. Virtually every facet of market sensing comes into play in all phases of market planning, and your paper should advance this thesis.
Minor issues to attend to as you proceed are (1) the introduction must fully foreshadow the organization of your paper (2) discuss market segmentation and market sensing more fully and apart from sales territory performance, and (3) under packaging preference you discuss product development and customer satisfaction which need separated headings.