Write overview of the new ventures byoma cosmetic

Question

Assignment task:

• A brief overview of the new venture's BYOMA cosmetic (including markets they have expanded to).
• Their internationalization journey outlining their pattern of internationalisation (pace, scale and scope).
• The innovations, resources and capabilities (including the characteristics of the entrepreneur/managerial team) that enabled them to successfully internationalise.
• The home market (push) factors that may have driven the firm to internationalise
• The host market (pull) factors that may have attracted the firm to internationalise
• Implications