Problem: The overall competitive strength scores for a company like Peloton, a manufacturer of fitness bike equipment and marketer of subscriptions to interactive sports and fitness content Multiple Choice provide a more reliable measure of what competitive moves rivals such as SoulCycle and Flywheel are likely to make next. provide a more accurate assessment of the strength of competitive forces in the fitness equipment industry. weight each rival's overall competitive strength by the size of its market share, which in turn produces a more accurate measure of Peloton's true competitive strength. indicate how all the different strength measures add up-whether Peloton is at a net overall competitive advantage or disadvantage against each rival such as SoulCycle and Flywheel. eliminate the bias introduced for those fitness equipment firms that possess large market shares.