Assignment Task:
You are required to write a 2000-word report for a novel value proposition within an existing business or organisation. You must use appropriate headings to structure the body of the report.
Your report must demonstrate:
Part 1: Logical and persuasive articulation of: the problem to be solved; problem insight; a portfolio of generated solution concepts; solution selection analysis; novel value proposition; targeted customers; competitive advantage and strategic fit (this includes elements 1 to 4 in the disciplined entrepreneurship canvas by Aulet (2017, p. xviii) and all elements in the value proposition canvas by Osterwalder, Pigneur, Bernarda, and Smith (2014, pp. 8-9)).
Part 2: Logical and persuasive assessment of critical assumptions and uncertainties related to: customer desirability; technical feasibility; and financial viability.
Part 3: Logical and persuasive argumentation for the selection of the innovation tools and techniques used to support the report findings and recommendations.
Minimum five (5) tools and techniques must be applied from the provided list of tools and techniques.
Part 4: Logical and persuasive application of the selected innovation tools and techniques used to support the report findings and recommendations. Minimum five (5) tools and techniques must be applied from the provided list of tools and techniques.
Part 5: Candid and critical self-reflection about assessment 1 tasks including: a reflection on the development of personal innovation capabilities and practices; identification of own personal strengths and weaknesses; supported with suggestions for self-improvement.
Part 6: Clear flow of thought throughout the report with: a convincing executive summary; clear and succinct purpose described in the introduction; relevant structure and content within the body of the report; and a clear and succinct conclusion.
Part 7: Critical review skills and integration of relevant academic and professional literature. A minimum of ten (10) academic and professional references must be used.
Part 8: Appropriate in-text referencing and reference list. Adherence to CQUniversity APA reference style.
Part 9: Clarity of expression, grammar and spelling. Appropriate report format with good use of bullet points, illustrations and figures. Within ±10% of the word limit for report, excluding references and appendices: 2000 words.
Select a business or organisation impacted by the advances of a technology and/or sustainability trend which drives industry innovation.
- Business such as, but not limited to:
o CommBank (banking)
o Alipay (online payment platform)
o Uber (transport)
o Maersk (international shipping)
o McDonalds (fast food restaurant)
o Volvo Cars (automobiles)
o Lego (toys)
o IKEA (furniture)
o Toll (transport)
o Qantas (airline)
o Procter & Gamble (consumer goods)
o Cochlear (electronics - hearing implant)
o Danfoss (industrial products)
o Boeing (aeroplanes)
o Woolworths (supermarket)
- Government, not-for-profit, such as but not limited to:
o University (education)
o Healthcare services (health)
o Ozcare (home care)
o AusAID (aid)
o Red Cross (aid)
- A business or organisation that you are or have been employed at and therefore know well. It is important that no confidential information is included in the submitted report.
- If in doubt about the selection of your business and organisation you must consult your local lecturer.
Select a technology and/or sustainability trend driving industry innovation to inspire development of a novel value proposition.
- Technology trends such as, but not limited to (Manyika et al., 2013):
o Artificial intelligence (Davenport &Ronanki, 2018; Iansiti&Lakhani, 2020; McKinsey Global Institute, 2018)
o Robots (Tilley, 2017)
o Smart-connected-products (Porter &Heppelmann, 2014, 2015)
o Blockchain (Carson, GiulioRomanelli, Walsh, &Zhumaev, 2018; Iansiti&Lakhani, 2017)
o Augmented, mixed and virtual reality (Porter &Heppelmann, 2017)
o Big data (Hagiu, A & Wright, 2020)
o Connectivity (Grijink et al., 2020)
o Health-care (Pearl &Madvig, 2020)
- Sustainability trends supporting United Nations sustainable development goals (Brackley& York, 2019; United Nations, 2015; United Nations, 2019):
1. No poverty
2. Zero hunger
3. Good health and well-being
4. Quality education
5. Gender equality
6. Clean water and sanitation
7. Affordable clean energy
8. Decent work and economic growth
9. industry, innovation and infrastructure
10. Reduced inequalities
11. Sustainable cities and communities
12. Responsible consumption and production
13. Climate action
14. Life below water
15. Life on land
16. Peace, justice and institutions
17. Partnership for the goals
Your selected innovation trend must be important to the selected business or organisation as that makes the innovation proposition and proposals important to its senior executives and stakeholders, the report interesting to read and your report writing exciting.