Ege Cinema runs a chain of movie theathers in _Izmir and enjoys great success with a Tuesday Night at the Movies" promotion. By o ering half o its regular 6TL admission price, average nightly attendance has risen from 500 to 1500 persons. Popcorn and other concession revenues tied to attendance have also risen dramatically. Historically, Ege Cinema has found that 50 percent of all moviegoers by a 2TL cup of buttered popcorn. Eight percent of these popcorn buyers, plus 40 percent of the moviegoers that do not buy popcorn, each spend an average 1.25TL on soda and other concessions.
a. Write an expression describing total revenue from tickets plus popcorn plus other concessions.
b. Forecast total revenues for regular and special Tuesday-night pricing.
c. Forecast total pro t contribution earned for the regular and special Tuesday-night pricing strategies if the pro t contribution is 25 percent on movie ticket revenues and 80 percent on popcorn and other concession revenues.