Write eight questions in a word doc using the spin model


Problem

You are a salesperson for the Mr. Coffee Company...

Your business supplies offices and businesses in Toronto with commercial coffee makers (regular or single use), coffee, tea and various snack supplies.

You are visiting a potential new customer, Wilson Industries Ltd. They are having problems with their current supplier of coffee (a competitor of yours called Coffee Unlimited). Because of the current supplier's inadequate service, Wilson Industries often runs out of coffee & tea, the machines break down, employees & guests wait a long time, etc...

To find out how you can solve the problems and create solutions, what are 2 each of the Situation, Problem, Implication & Need-Payoff questions that you can ask?

• Write 8 questions in a word doc using the SPIN Model.

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Marketing Management: Write eight questions in a word doc using the spin model
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