Discussion:
Write a paper (2 - 4 pages) based upon the following activity:
During an evening of television viewing, write down all of the advertisements you see (minimally use 10).
1. Which ones did you like? Which ones did you dislike? Why?
2. How does your attitude toward the advertisements affect your attitudes toward the products being advertised?
3. Note how many ads can be classified as fear appeals, sex appeals, or humor appeals.
4. Of these ads that you have classified, which ones do you think are most persuasive? Why?