Singapore Airlines analysis (2000 words)
Company: Singapore Airlines
Country: Singapore
https://www.singaporeair.com/en_UK/sg/home
Introdution (100 words)
Description of the company
Nature of its business
Country background (100 words)
Why is Singapore a good country for singapore Airlines.
Pestel analysis (600 words)
-include a pestel diagram
-describe factors and how the company is affected by the factor
Porter five forces (600 words)
-include a diagram
-Describe all 5 forces and how the company market environment is affected by the forces
-Rate high low for each forces
4 Strategic recommendations (400 words)
recommendations to solves problems uncovered in Pestel and porter five forces
Conclusion (200 words)
Conclude on the current state of the company and the opertating environment
Reineforce the points cover in the essay
Format
2000 words +-10%
Times new roman 12, spacing 1.5
APA intext citation
Minimium 10 Acadamic References
Use only google scholar, no wikipedia please