Question: Write an proposal to design of experiment approach to email marketing. The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the APA format.
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Table Improving E-Mail Response Rate
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Run
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Heading
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Email Open
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Body
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Replicate
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Response Rate
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1
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Generic
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No
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Text
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1
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46
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2
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Detailed
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No
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Text
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1
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34
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3
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Generic
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Yes
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Text
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1
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56
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4
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Detailed
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Yes
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Text
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1
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68
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5
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Generic
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No
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HTML
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1
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25
|
|
6
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Detailed
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No
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HTML
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1
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22
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7
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Generic
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Yes
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HTML
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1
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21
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8
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Detailed
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Yes
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HTML
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1
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19
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1
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Generic
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No
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Text
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2
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38
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2
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Detailed
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No
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Text
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2
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38
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3
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Generic
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Yes
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Text
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2
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59
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4
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Detailed
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Yes
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Text
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2
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80
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5
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Generic
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No
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HTML
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2
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27
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6
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Detailed
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No
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HTML
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2
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32
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7
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Generic
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Yes
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HTML
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2
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23
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8
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Detailed
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Yes
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HTML
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2
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33
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