Assessment: Product review: Report Analysing innovative practices
Assessment overview: Write an evaluation report on either a local or international product or service that you consider is innovative.
Written Assignment Instructions: Choose a product or service that you have close access to and analyse and evaluate the introduction of the product/service, taking into account the following criteria. (Choose a specific existing REAL PRODUCT OR SERVICE IN THE MARKET)
Research for this report will involve both primary and secondary sources of information. Primary sources of information will include your own observations, and, where possible, interviews with the company and any other relevant parties (e.g. consumers, suppliers, etc.). Secondary sources of information will include undertaking appropriate literature research on articles that comment on the product and the product's introduction into the market place.
The objective of this report is to prepare an individual paper on a relevant company and use this as a guide to analysing innovation in products and/or services offered within the marketplace.
The criteria must address the following considerations: (MUST FOLLOW THESE QUESTION TO ANSWER THE REPORT CORRECTLY BASE ON THE PRODUCT OR SERVICE YOU CHOOSE)
- Why you consider your choice to be a suitable example of an innovative product or service.
- Whether it is revolutionary or evolutionary innovation and why you believe this is so.
- Analysis of the seven sources of innovation in relation to your chosen product or service and discussion of the various principles used.