The company Harley Davidson is a well-known organisation of motorcycle manufacture in America. The company was founded on 1903, in Milwaukee, Wisconsin (Moran, 2007). Nolan & Kotha, (2007), have stated that the company was about to become bankrupt on the year 1970 but have recovered successfully and become the leading heavyweight motorcycle brand in America once again in the year 2005. The company has grabbed the 50% of United States market share and 37% of World’s market share in last 18 years (Child, 1976).
This essay gives a critical evaluation regarding the industry and a thorough assessment of transformation of the company. The model of porter’s five forces have been discussed here in order to give a brief introduction of key characteristics of the organisation and the industry.
Write an Essay On Topic "Harley Davidson: Preparing for the Next Century"
Words Limit: 1500
References: Minimum 7-8